On warm sunny days, my great grandfather, Charles Card, would move his cashbox from the wooden countertop of his diner in Chattanooga, Tennessee out onto the sidewalk.
When patrons were finished with their meals, they'd walk out to Charles, who would ask:
After a short while, his customers and friends figured that since he expected them to be honest, he himself must be Honest.
In 1948, Honest Charley founded a new enterprise named Honest Charley’s Speed Shop. The catalog business skyrocketed and became the country's most influential supplier for hot rod enthusiasts and Indy race car drivers.
With an imaginative logo and quirky catalogs that Honest Hisself designed by hand, the shop made its name on much more than providing high quality parts.
Honest Charley currently works at the Los Angeles Times with the Data Desk. He's built newsroom tools to assist in reporting and in paper operations, as well as to help tell stories through the design and development of interactive media. As a freelance designer and developer, he has created brands, websites, motion graphics and videos. He graduated from Ithaca College in 2014.
While he is pretty busy at the Times, he might be available for an interesting side project or partnership, contact him for details.