On warm sunny days, my great grandfather, Charles Card, would move his cashbox from the wooden countertop of his diner in Chattanooga, Tennessee out onto the sidewalk.
When patrons were finished with their meals, they'd walk out to Charles, who would ask:
After a short while, his customers and friends figured that since he expected them to be honest, he himself must be Honest.
In 1948, Honest Charley founded a new enterprise named Honest Charley’s Speed Shop. The catalog business skyrocketed and became the country's most influential supplier for hot rod enthusiasts and Indy race car drivers.
With an imaginative logo and quirky catalogs that Honest Hisself designed by hand, the shop made its name on much more than providing high quality parts.
Honest Charley is a freelance designer, developer, and creator of brands, websites, motion graphics, and videos. He is currently studying media production at Ithaca College. His portfolio includes brands, graphics, videos, websites, web applications, and writings. As a digital journalist, he has created data visualizations, and maintained content management systems, winning national awards for both narrative pieces and overall website design.
He is a self-employed freelancer available to contract, contact him for details.